PRIVACY POLICY  

At Datapeak Tech ("we," "our," or "us"), managing Softandsilk, we treat user ("you," "your") privacy as a top priority. We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you interact with our ecommerce website. Our goal is to provide a secure and trustworthy shopping experience for all users. By using our website, you agree to the collection and use of information as described in this policy. We ensure transparency in handling customer data and strive to uphold the highest privacy standards. Please read this policy carefully to understand how your personal data is treated.

Collected User Information

We collect specific types of information from our users to improve your shopping experience and ensure smooth order fulfillment.

1. Personal Identification Information

• Includes your name, email address, phone number, and shipping address.
• Collected during account creation, checkout, or customer service communication.
• Helps us verify your identity and process your orders accurately.
• Stored securely and used only for legitimate business purposes.

2. Payment and Transaction Details

• Contains payment method, billing address, and transaction history.
  We do not store full credit/debit card information; it's processed securely by our payment gateway.
• Enables us to confirm successful payments and handle refunds or disputes.
• Complies with industry-standard security protocols like PCI-DSS.

3. Browsing and Device Information

• Includes IP address, browser type, operating system, and visited pages.
• Collected using cookies and analytical tools.
• Helps us optimize website performance and user experience.
• Also used to detect and prevent fraudulent activity.

Use of Information

We use your information to ensure efficient operations and provide personalized experiences.

Your data enables us to process orders, manage your account, and provide customer support. It also allows us to send order updates, promotional emails, and relevant product recommendations. This helps us tailor our offerings to your preferences and ensure a seamless shopping experience.

Additionally, we analyze usage patterns to improve our website layout, performance, and product range. This ongoing refinement ensures we meet the expectations of our fashion-conscious customers. Information is used strictly within the scope outlined in this policy.

Sharing of Information

We may share limited information with trusted service providers who assist in operations like shipping, payment processing, and email communications.

These partners are obligated to maintain confidentiality and use data only for designated services. We may also disclose information when required by law or to protect our rights and the safety of our customers.

All sharing practices follow strict security measures to ensure your personal data remains safe and secure.

Security of Information

We prioritize the safety of your personal data through robust digital safeguards and best practices.

Our website uses SSL encryption to ensure secure data transmission. Access to your personal information is restricted to authorized personnel only. Regular audits and system updates are conducted to prevent data breaches.

Additionally, we implement strong password protocols and encourage users to create secure account credentials. In case of any security incident, we have response measures in place to mitigate risks quickly. We also educate our staff on privacy and security responsibilities to maintain high compliance standards.

Retention of Information

We retain your personal data only for 8 to 12 months. This includes legal, accounting, and business reporting obligations.

Once data is no longer required, we securely delete or anonymize it in accordance with best practices. Your rights to data deletion or access remain intact, subject to applicable laws and regulations.

Cookies

Cookies help us enhance your shopping experience by remembering preferences. We use both session and persistent cookies for analytics, personalization, and performance improvements.

Cookies allow us to recommend products based on browsing history and user behavior. You can manage cookie settings through your browser or opt out of non-essential cookies anytime.

Governing Law

This Privacy Policy is governed by the laws of India. All disputes arising under or related to this policy shall be resolved in the competent courts of that region.

By using our website, you consent to the exclusive jurisdiction and laws applicable in our operating region. We comply with applicable privacy regulations to protect your rights and ensure lawful data practices.

Children’s Privacy

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal information from minors without verified parental consent.

If we discover data has been collected from a child, we will take immediate steps to delete it. Parents or guardians may contact us to review or remove any data inadvertently submitted by a minor.

Users’ Rights

Users have the right to access, correct, or request deletion of their personal data.
You may also object to or restrict processing under certain circumstances. To exercise these rights, contact us using the information provided on our website.

We will respond to all verified requests within the time frame required by applicable law.Your privacy matters, and we are committed to upholding your rights in a clear, fair, and transparent manner.

Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services or legal requirements. When changes are made, we will revise the “Last Updated” date and notify users when necessary. Continued use of the site after updates constitutes acceptance of the revised policy.

We recommend checking this page regularly to stay informed about how we protect your data. Significant policy updates will be communicated via email or website notification. Your continued trust is important, and we’re committed to transparency in all privacy matters.

Contact Us 

Feel free to get in touch with us if you have any concerns or questions related to our Privacy Policy. 

datapeaktech@gmail.com